Here are all the varitations that the client is able to use. The silhouette is able to be positioned on either side of the text. We also broke out the silhouette from the text to be used as a mark as well as the text without the silhouette.

Simple Creed Speaks Branding Guide

Here you can see the original Creed Improvments logo and some of the early ideas.

Here you can see the first mock-up of what later became the final logo. We used a stock photo as a place holder during the concept phase. You can see some of the initial silhouettes that we considered for positioning of Chris. After one was chosen and cleaned up, the shirt, tie and sleeves were drawn in.